DuFour Advertising

ACUITY Earns Awards For Creative Excellence

Posted on: March 11, 2014

ACUITY earned a 2014 Platinum AVA Digital Award from the Association of Marketing and Communication Professionals for the insurer’s Anatomy of a Super Claim continuing education video and a Gold American Advertising Award from the Fox River Chapter of the American Advertising Federation (AAF) for its 2012 annual report, Word of Mouth.

ACUITY is honored to be recognized for creativity and innovation in communications,” says Ben Salzmann, President and CEO. “Our goal is to provide our agents, policyholders, and employees information they can use in an engaging and effective way, and these awards affirm that we are meeting that objective.”

The AVA Digital Awards program is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design, and production of digital communication. The American Advertising Awards program is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year.

Anatomy of a Super Claim, introduced in late 2013, is the first in a series of videos designed to provide continuing education to independent agents on a variety of insurance-related topics. ACUITY has continued to produce new videos, with the goal of providing a half-dozen online courses for agents each year. No other insurance company has made a comparable commitment to providing continuing education to independent agents.

ACUITY produced Anatomy of a Super Claim utilizing professional resources and methods involved in documentary moviemaking. Creative direction was provided by DuFour Advertising; filming, editing, and production was handled by LAUNCH films; and CNN correspondent and Milwaukee television news anchor Jessica Jallings Gomez interviewed speakers and narrated the story line.

The Word of Mouth annual report incorporated computer-driven, miniature video technology to deliver personal messages from each ACUITY officer to readers. Creative direction was also provided by DuFour on a project that involved solving numerous logistical challenges and coordinating specialized projection resources across the globe. 

ACUITY, headquartered in Sheboygan, Wisconsin, is a property and casualty insurer that operates in 22 states, generates over $1 billion in revenue through 1,000 independent agencies, and manages over $3 billion in assets. Named the best medium-sized workplace in America by Great Place to Work®, ACUITY employs over 950 people.

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