DuFour Advertising

Mario-Camacho Foods

Merger Re-Branding

Mario Olives and A. Camacho Inc. reached out to us to assist with a merger and re-branding campaign. By strategically combining two companies with generations of experience, unsurpassed product quality, and exceptional service, Mario Olive Company and A. Camacho Inc. joined forces creating a company with even greater capabilities, Mario® Camacho Foods. This privately owned, independent company is a joint venture between Westin Foods of Omaha, Nebraska, a family owned producer of high quality, value-added protein products in the United States, and Angel Camacho, S.L. of Seville, Spain, an internationally recognized grower, producer, and distributor of olives, olive oil, and a variety of other specialty food products. As an independent importing, distribution, and marketing company,

Mario® Camacho Foods is an industry leader in the manufacturing, packaging, and exporting of only the very best food products to their customers and consumers. DuFour Advertising provided expertise in re-branding the new company, Mario Camacho Foods.

The entire campaign consisted of re-branding the two companies as one, developing FAQ’s for employees and the media, creating and distributing a well-executed press release, producing the initial web layout, and developing a creative ad campaign that stood out among the new company’s competitors. The merger process was well-executed and ran very smoothly, the introduction of the new brand image was well received by employees and customers.


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